French media group Lagardere will re-brand its main radio station in Romania, Radio 21, as Virgin Radio, according to PaginadeMedia.ro.
Radio 21 has lost its leading market position: from absolute leader, with 500,000 listeners in Bucharest and 1.5 million in urban Romania, it now has less than 100,000 listeners in Bucharest and under 500,000 in urban areas.
In the past 18 years, Radio 21 launched some of the most successful morning shows in Romania, and the famous media couples Serban Huidu – Mihai Gainusa and Mihai Morar – Daniel Buzdugan. However, the former Radio 21 stars left the station and moved to TV.
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